How to Apply Integrity in Selling


Many salespeople think that to get the sale they must have gimmicks, tricks and basically lie. However, that does not have to be the case. In this course you will learn how to apply integrity in selling that gets you the sale and often repeat business.

The Reluctant Salesman’s Power of Authenticity© approach to sales means all that has changed.

Over the last 20 years, the Reluctant Salesman, Terry Mullins, has developed a sales approach that allows reluctant sellers to be authentic and true to themselves all while achieving far better results with less effort.

Terry will show you that by being authentic and at ease you can connect with more clients and achieve outstanding results and all without a script in sight.

This is one module from the course ‘The Power of Authenticity’ is a CPD Accredited online sales training programme designed for anyone for whom traditional sales methods seem inappropriate, ineffective or uncomfortable.


Terry Mullins

Sales Coach

Terry’s sales career started by accident, he had no wish to be a salesperson and did not particularly like sales people. He soon discovered that the approach he took to selling as a result of this ‘reluctance’ led to immediate success without ever following a company script or consciously ‘closing’ any client.

He wrote the first Reluctant Salesman course in 2002 and this has developed into the ‘Power of Authenticity’ system.

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