The Principle that Anyone Can Sell


In this module Terry discusses that no matter your profession or background, anyone can sell and why.

The Reluctant Salesman’s Power of Authenticity© approach to sales means all that has changed.

Over the last 20 years, the Reluctant Salesman, Terry Mullins, has developed a sales approach that allows reluctant sellers to be authentic and true to themselves all while achieving far better results with less effort.

Terry will show you that by being authentic and at ease you can connect with more clients and achieve outstanding results and all without a script in sight.

‘The Power of Authenticity’ is a CPD Accredited online sales training programme designed for anyone for whom traditional sales methods seem inappropriate, ineffective or uncomfortable.

As the name suggests it adopts an approach that allows us to have authentic, powerful sales conversations, free from the tricks and artifice that make traditional selling seem so difficult.


Terry Mullins

Sales Coach

Terry’s sales career started by accident, he had no wish to be a salesperson and did not particularly like sales people. He soon discovered that the approach he took to selling as a result of this ‘reluctance’ led to immediate success without ever following a company script or consciously ‘closing’ any client.

He wrote the first Reluctant Salesman course in 2002 and this has developed into the ‘Power of Authenticity’ system.

Volume Discounts Apply

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